01

01

01

Business Class

Business Class

Business Class

Type

Type

Art Direction

Art Direction

,

,

Web Design

Web Design

Year

Year

2024

2024

About

About

The premium business-class flight discounter that we helped grow from a small startup into a top-3 market leader in just two years.

business-class.com

The premium business-class flight discounter that we helped grow from a small startup into a top-3 market leader in just two years.

business-class.com

Challenge:

Business-Class.com approached us with a request to redesign their service-oriented website specializing in discounted business and first-class tickets. The goal was to retain brand recognition for existing customers while enhancing trust and appeal for new audiences.

Solution:
We delivered a refreshed design that maintained familiar elements for loyal clients and introduced a confident look to attract new customers. The result is a professional website that elevates the brand's credibility without compromising its established identity.

Brand awareness video. We used a simple on-camera format to explain how the service works direct, human, and clear. It builds approachability and positions the brand as helpful, not just premium.

Website Redesign. A homepage that builds instant trust clear pricing, recognizable airline logos, official sponsorship, and verified certifications all visible at first glance. The square-grid flight search UI we designed loads instantly, feels effortless, and has since been copied by at least 56 other services in the market. The new homepage started delivering several times more qualified leads.

Rebranding and updated identity. We reshaped the old logo into something timeless a mark that feels instantly familiar. The identity system was built to scale, with a refined color palette, clear typography, and brand assets for both print and digital.

Advertising System (Motion + Stills). Tested, adapted, and tested again.We designed ads that looked like the product clean, clear, and clickable. This is just a glimpse behind these 3 sets are dozens of iterations across channels and platforms.

Advertising System (Motion + Stills). Tested, adapted, and tested again.We designed ads that looked like the product clean, clear, and clickable. This is just a glimpse behind these 2 sets are dozens of iterations across channels and platforms.

For Business-Class.com we produced this hero video as a modular system multiple cuts, formats, and aspect ratios tailored for the website, social ads, and email campaigns. Through dozens of iterations we refined the script, pacing, and visual language together with the client until everything felt as effortless as booking a flight with them. The final edits became their best-performing acquisition creative across channels, consistently driving new qualified leads and strengthening Business-Class.coms position as a trustworthy alternative to traditional flight booking sites.

Content & Blog Platform. We designed and launched a WordPress blog to help the brand speak with clarity and purpose. Instead of pushing offers, it shared useful answers building trust one article at a time.

Credits

Phil Lee

CCO

Antonina Shulga

Design Lead

Oleksandr Getman

Project Lead

Oleg Samorai

CTO

Oleksiy Postoliuk

Frontend Engeneer

Evgeniy Syrotenko

Frontend Engeneer

Diana Yevitskaya

UX Designer

Iryna Tsyganok

Project Manager

Credits

Noah Jenkins

Creative Director

Isabella Brooks

Designer

James Hughes

Motion Designer

Maria White

Copywriter

Quote

Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

Noah Jenkins, CEO

More works

More works