Client

business-class.com

Type

Art Direction, Web Design

Year

2024

About

The premium business-class flight discounter that we helped grow from a small startup into a top-3 market leader in just two years.

Challenge:

Business-Class.com approached us with a request to redesign their service-oriented website specializing in discounted business and first-class tickets. The goal was to retain brand recognition for existing customers while enhancing trust and appeal for new audiences.

Solution:

We delivered a refreshed design that maintained familiar elements for loyal clients and introduced a confident look to attract new customers. The result is a professional website that elevates the brand's credibility without compromising its established identity.

Brand awareness video. We used a simple on-camera format to explain how the service works — direct, human, and clear. It builds approachability and positions the brand as helpful, not just premium.
Website Redesign. A homepage that builds instant trust — clear pricing, recognizable airline logos, official sponsorship, and verified certifications all visible at first glance. The square-grid flight search UI we designed loads instantly, feels effortless, and has since been copied by at least 5–6 other services in the market. The new homepage started delivering several times more qualified leads.
Business Class rebranding and identity system
Rebranding and updated identity. We reshaped the old logo into something timeless — a mark that feels instantly familiar. The identity system was built to scale, with a refined color palette, clear typography, and brand assets for both print and digital.
Advertising System (Motion + Stills). Tested, adapted, and tested again. We designed ads that looked like the product — clean, clear, and clickable. This is just a glimpse — behind these 3 sets are dozens of iterations across channels and platforms.
Advertising System (Motion + Stills). Tested, adapted, and tested again. We designed ads that looked like the product — clean, clear, and clickable. This is just a glimpse — behind these 2 sets are dozens of iterations across channels and platforms.
For Business-Class.com we produced this hero video as a modular system — multiple cuts, formats, and aspect ratios tailored for the website, social ads, and email campaigns. Through dozens of iterations we refined the script, pacing, and visual language together with the client until everything felt as effortless as booking a flight with them. The final edits became their best-performing acquisition creative across channels, consistently driving new qualified leads and strengthening Business-Class.com's position as a trustworthy alternative to traditional flight booking sites.
Business Class content and blog platform
Content & Blog Platform. We designed and launched a WordPress blog to help the brand speak with clarity and purpose. Instead of pushing offers, it shared useful answers — building trust one article at a time.
More works